Inauguration of the Champs-Elysées store, Paris

Theatrical simplicity

Soon the signal will be given for the curtain to lift. before the inauguration, the store is draped in 6000 square metros of red velvet, drawing people's eye to the key event of the evening.

The grandiose style of this large red curtain implicitly dramatizes the importance of the event on the most beautiful avenue in the world.