Da Vinci Code
Official opening of the 59th Cannes Festival 2006 Columbia Tristar – Ron Howard
Maintaining the mystery, flirting with suspense.
As the world’s cameras focus on the Croisette, the 500-odd professionals involved in creating this exceptional event must reveal nothing of their plans.
Placing a 30m high pyramid right in the heart of Cannes near the markets maintains the mystery and creates a buzz. Producers, designers and staging directors all participate in writing a screenplay to create the dream, no matter what the challenges and feats involved.
Both traditional savoir-faire and state-of-the-art techniques are used to tell the story but just like in film, the audience mustn’t see what goes on behind the screen, on the other and organization that can build pyramids.