Capturing the spirit of a film and drawing on the screenplay and plot to offer a festive, meaningful interpretation which leaves an imprint on the festival.
From production to execution, the techniques employed are similar to those used in film, whether the staging is spectacular or more intimate, according to the producer or director's wishes. As with the big screen, the build-up to a performance needs to be organized and overseen.
The behind-the-scenes are played down so the audience only retains a vivid memory of the event and the festive atmosphere. Each celebration in Cannes is part of the festival's history, acting as a communication tool in line with the international standing of the event.
Between protocol and red carpets, the magic of this artistic alchemy is never lost.