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Bvlgari

Bvlgari Lucéa

Launch of the Lucea jewelry line / Rome, Villa Borghese

2000 guests were welcomed to the gardens of the Villa Borghese in Rome by and ambitious video installation featuring visual variations on the theme of the body and jewelry. From the vantage point of a platform spanning the entire garden, like a hanging pathway, guests could view the images as they were projected onto screens formed by translucent veils.

At the midway point, in a sudden and spectacular change of scale that underlined the preciousness of the object, a single showcase presented the key piece from the new jewelry line.

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